How effective is the combination of your product and ancillary texts?

How effective is the combination of my main product and ancillary texts?

The film distributor’s purpose is to make sure a film is successful when it is released. This is through various advertising techniques which will ultimately make many potential movie-goers want to see your film. This is usually done through trailers and posters, spread in various different forms, such as television, radio, buses and bus-stops, the previews before a film at the cinema, newspapers and magazines, and a variety of other places. The places these ads can be found can differ depending on the demographic of the film. This is to make sure the ads are aimed at the same intended audience as the film. For example: If a film is aimed at men, then it is unlikely that you will find an advert for it in an issue of Woman’s Weekly. Audience research comes into play here, to figure out which media platforms are used by which types of people. A good example of how audience research was used to promote a film was in 2012 for the sci-fi movie Prometheus. The distributors realised that the proposed demographic were probably into computers and modern gadgetry, so with the help of some secret partners like Internet Explorer and Verizon, they created a virtual experience which would help expand the world that the film would create (see video). Despite the films ultimate lukewarm reception, the distributors certainly did a fantastic job at spreading hype about the film in ways which are not conventional.
It's important for there to be an underlying theme with every piece of text in the advertising. This helps audience members understand which adverts are for which film. It helps to make the film itself more memorable as opposed to the single piece of advertising more memorable.
It’s not unknown for films to have more outlandish advertising campaigns. For example, Chronicle launched remote control helicopters sculpted to look like people into the air above New York City in order to generate an interest into the film online (see video).